Purcell delivers purpose-built solutions for improving business processes. The intended payoff for the solutions is competitive excellence. Methods are of two kinds: direct improvement to the processes themselves, and indirect improvement to process through improvement to human performance. Projects are aimed to impact current business challenges and to prepare to optimize new processes as they come on line. That is, Purcell’s two toolkits are these: Process change and refinement on one hand, and experiential learning on the other.
Here are a few examples of potential project targets: